UX for Secondhand Fashion Marketplace
UX Research & Redesign
The Challenge
The existing secondhand fashion marketplace had low user engagement and poor conversion rates. Users were abandoning their shopping carts and struggling to find items they wanted. The challenge was to redesign the user experience to make buying and selling secondhand fashion more intuitive and enjoyable.
Research & Discovery
User Interviews
Conducted 12 interviews with current users to understand pain points and motivations
Competitive Analysis
Analyzed 5 competing platforms to identify best practices and opportunities
Analytics Review
Examined user behavior data to identify drop-off points and friction areas
Key Insights
Trust Issues
Users were hesitant to buy from unknown sellers due to lack of seller credibility indicators
Search Frustration
Current search and filtering system made it difficult to find specific items
Mobile Experience
Mobile interface was cluttered and hard to navigate, despite 70% mobile traffic
Design Solution
Enhanced Search & Filters
Redesigned the search experience with visual filters, size recommendations, and AI-powered suggestions
Seller Verification System
Implemented seller ratings, verification badges, and detailed seller profiles to build trust
Mobile-First Redesign
Completely reimagined the mobile experience with thumb-friendly navigation and streamlined checkout
Results & Impact
What I Learned
This project reinforced the importance of user research in driving design decisions. The biggest impact came from addressing trust issues rather than just visual improvements. I also learned that mobile-first design is crucial for e-commerce platforms, as user behavior on mobile differs significantly from desktop.